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Using the ABT Storytelling Method
And, But, Therefore When crafting your messaging (via email marketing, paid ads, social media posts, website copy, etc.) to attract customers and clients to your business, service, or product – storytelling is one of the most effective ways to do it. A simple and successful process is by using the ABT Storytelling Method. A=And, B=But, […]
Email Marketing Trends for 2022
I have been using email marketing to grow my own businesses and my clients’ since 2007 when I started using Constant Contact. I became an early adopter of their robust digital marketing tools, have been a “preferred partner” since 2008 and have been Certified each year that they have offered it. So, I consider myself […]
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