And, But, Therefore When crafting your messaging (via email marketing, paid ads, social media posts, website copy, etc.) to attract customers and clients to your business, service, or product – storytelling is one of the most effective ways to do it. A simple and successful process is by using the ABT Storytelling Method. A=And, B=But, […]
Email Marketing Trends for 2022
I have been using email marketing to grow my own businesses and my clients’ since 2007 when I started using Constant Contact. I became an early adopter of their robust digital marketing tools, have been a “preferred partner” since 2008 and have been Certified each year that they have offered it. So, I consider myself […]
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